The question I get asked most often isn't which photograph to choose — it's what size to get. Buying wall art online is a leap of faith on scale in a way buying it in person isn't, so here's the honest version, not the marketing version.

The sizes, and what they're actually for

• 30×40cm — a poster-only size. Good for a small wall, a desk, a gallery wall filler alongside larger pieces, or testing a photograph before committing to a bigger print.
• 40×60cm — our most popular size, and available in every format: canvas, framed, hanging poster or matte poster. This is the size that works as a single statement piece above a console table, a desk, or one side of a bed.
• 50×70cm — a genuine step up, available as canvas or poster. This is where a print starts to hold a larger wall on its own rather than needing company.
• 70×100cm — canvas only, and only offered where the original photograph has enough resolution to support it cleanly at that size (more on that below). This is a proper statement piece — the kind of thing you build a room around, not add to it.

The sofa rule

For a single print above a sofa or bed, aim for roughly two-thirds the width of the furniture. Above a standard 2-metre sofa, that's about 130–140cm of coverage — either one large piece, or a tighter-spaced pair or trio that adds up to that width. Too small and it looks like an afterthought; too wide and it overwhelms the piece underneath it.

Why some photographs don't go up to 70×100cm

Every print we sell is made from the original photograph at full resolution, not stretched or upscaled. Some of my photographs were shot in conditions or on equipment that give them plenty of resolution for a metre-wide canvas; others are perfectly sharp at 40×60cm but would start to look soft blown up to 70×100cm, so we simply don't offer that size on those images. It's a small thing, but it's the difference between a print that looks crisp on your wall and one that disappoints when it arrives — and I'd rather not offer a size than offer one that won't hold up.

Building a gallery wall instead of one big piece

If you're not sure about committing to one large print, a gallery wall set of three or a pair or quad covers more wall with smaller, less committal individual prints, and the multi-buy discount applies automatically. See our separate guide to planning a gallery wall for spacing and layout.

Still not sure?

Message me with a photo of the wall and roughly how far you'll be standing from it, and I'll give you a straight answer on size — and if none of the standard sizes are quite right, most custom sizes are possible too.